2016 American
Coatings Show
Tradeshow Booth 

 

Tasks: Concept and Creative Direction,
Graphic Design

 

Builders: GES, Inc.
www.ges.com

 

The American Coatings SHOW and CONFERENCE is a biennial event hosted by the American Coatings Association along with Vincentz Network that provides a platform for industry professionals to highlight cutting-edge research results and allows companies the opportunity to showcase innovative new products.I was tasked with figuring out an interactive way to explain what ACA does. In order to create a unique way for attendees to navigate through the ACA booth, what better way than a metro system? Visitors to the booth were provided with an "access card" and a brochure that included a map as well as pertinent information about ACA. Wayfinding floor decals as well as signage was provide to help visitors along the way. Each "station" had a game or activity to help visitors engage in a fun way to learn about ACA, also earning them an entry into the raffle.